Writer, editor, and all-around storyteller.
Experienced in magazine journalism, copywriting, and digital content of all kinds.
andrewpetercraig.com | email@example.com | (646) 323-7988
Ralph Lauren, Men's Concept Editor | May 2018–Present
Lead men's editor, responsible for turning Ralph Lauren's 50-year history and new collections into compelling copy and content. I research and report on brand history, technical processes, creative development, etc. through a variety of media, in addition to concepting, directing, and writing men's emails and web updates.
Bespoke Post, Senior Editor | 2015–May 2018
Oversaw all aspects of the brand's editorial operations, from product descriptions to advertising campaigns to UX copy. Hired and manage a team of full-time and freelance writers for retail, content, and advertising efforts. Re-imagined the company's digital magazine to completely overhaul our narrative voice, design, staff, and verticals. Assigned, produced, and managed a constant flow of high-quality digital magazine stories.
Bespoke Post, Editor | 2013–2015
Developed an editorial strategy and team from the ground up as one of the company's first hires. Wrote, edited, assigned, published, and promoted articles for the digital magazine, The Post, which I grew into a traffic destination that positively correlates to store and subscription purchases. Tracked publishing metrics to fine-tune editorial strategy. Wrote, assigned, and edited product copy for the online store. Wrote e-mail, social media, and advertisement copy for everything from small notes to major magazine campaigns and catalogs.
Various, Contributing Writer | 2011–Present
Regularly write articles covering men's fashion, food and drinks, culture, and more for various outlets. Clients include Esquire, GQ, Ralph Lauren, NOAH, Grailed and many others.
GQ, Intern/Assistant | 2011–2013
Helped research, write, edit, and publish all daily fashion content on GQ.com. Pitched and wrote various blog posts and feature articles. Assigned, edited, and published stories from contributing writers. Managed fashion closet inventory and editor appointments. Researched, transcribed, and edited stories for print, and assisted editors with magazine production.
Fordham University, Editor | 2009–2013
Directed the layout and content of two flagship university marketing magazines, and reported on university events and projects, published on the university website.
Served as the Arts Editor for the paper, the university's student-run alternative newspaper, where I pitched, wrote, assigned, and edited print and web articles as well as directing content, layout design, and article art.
Fordham University | 2009–2013
B.A., English and Creative Writing
NCAA Division 1 athlete, squash
Adobe InDesign, InCopy, Lightroom, and Photoshop
HTML, Markdown, SEO